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Boston, MA (October 31, 2007) – ALNO, one of the
world's largest and most respected designers and
manufacturers of luxury kitchen environments, today
announced the opening of its new 3,000 square foot
showroom in Sierra Madre, CA. The new location
marks ALNO's first entry into Los Angeles' San
Gabriel Valley, and is the company's first showroom
that makes use of passive solar energy to increase
energy efficiency.
Located in Sierra Madre, a small mountain village
next to Pasadena, the ALNO|Pasadena showroom is
housed on two floors of a spacious, airy, loft-style
unit. The space features 13-foot ceilings, open truss
construction, steel balconies, hardwood floors, and
large north-facing windows that look out over the San
Gabriel Mountains. "ALNO kitchens are known for their clean, elegant simplicity and we wanted
our showroom to reflect this design philosophy," says Fred Crockett, President of
ALNO|Pasadena. "We're proud to have created a space that lives up to the ALNO name."
The new Pasadena location is also ALNO's first “green” showroom and features a variety of
environmentally friendly features and design elements that help to minimize energy usage,
including:
- Sawtooth skylights designed to radiate diffused natural light throughout the building and
eliminate the need for daytime lighting. These skylights can be opened to take
advantage of mountain thermal airflows, keeping the building cool.
- Dual glazed low E, north facing
windows.
- A cool roof that uses white TPO
roofing, a radiant barrier plywood to
reflect solar energy and 10” of
Icynene to insulate the roof.
- Lcynene, a water-based foam, is
also used to insulate all exterior
walls.
- A large concrete thermal massing wall running through the center of the building that
helps moderate temperature swings.
- Environmentally friendly low VOC paints.
- A small penthouse that reflects daylight exterior air into the showroom and acts as a
chimney to help control hot air.
- Low voltage lighting
- ALNO cabinets – which are manufactured with zero emissions and zero carbon footprint
manufacturing – throughout the building.
"By using green manufacturing processes and creating products that have a very low
environmental impact, ALNO demonstrates its commitment to environmental responsibility
every day. We wanted to accomplish the same goals with our new showroom," says Crockett.
"We felt strongly that this new space – like ALNO's products – should combine high style with
respect for the environment." Adds Yael Tamari, President of ALNO|USA: "Today's consumers
are searching for luxury and elegance, but they also want to know what sort of impact the
products they buy are having on the planet. I'm thrilled that ALNO's latest showroom is one that
utilizes green technology to improve energy efficiency."
Among ALNO's environmental initiatives is the company's ALNOART Woodline program – a
patented graphic process that uses ink-jet technology to replicate the grain patterns of exotic
and endangered tree species, such as Brazillian Rosewood, on an aluminum encased,
controlled growth beech foundation.
ALNO|PASADENA is led by President Fred Crockett, who has over 30 years of experience
developing luxury homes and condominiums. The showroom staff also includes 2 contractors
with 60 years of combined experience, an AIA-licensed architect and a kitchen design specialist
a team with over 97 cumulative years of experience building luxury homes and 30 years of
design experience. ALNO|Pasadena is open to consumers, contractors, architects, and
designers.
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