ALNO USA ANNOUNCES TWO NEW PRODUCTS FOR THE US
ALNO USA announced today that it has launched 2 new brands for the American market. ALNO USA is very pleased with the growth of the US market and to ensure its leadership position has launched two additional products to round-out the product mix for its US dealerships. The first is IMPULS; a low to medium priced product for starter kitchens and multi-housing opportunities and the second is GEBA, an up-market product known world-wide for its unique styling, proprietary interior features and accessories, and exclusive finishes. "While Alno will continue to the backbone and strength of ALNO USA, the new products give us greater opportunity to open new markets and compete on new levels that have been out of reach to us until now" says Kevin Henry, CEO of ALNO|USA. "With IMPULS we are able to offer a world class kitchen where price sensitivity may be an issue. IMPULS is very similar in design and details to Alno, but with limited finishes and accessories...an ALNO-Lite if you will...All the flavor at half the price." Henry further explained, "and with GEBA we are able to compete head to head with the more design centric imported product on the market. We feel that GEBA offers a softer, flexible and more personalized contemporary product than most Americans have come to associate with European kitchens." In the wake of the collapse of several European players in the US market, ALNO USA has launched a major marketing effort to acquire new dealership opportunities and strengthen consumer awareness through advertising and event marketing. "We are very pleased with the current growth as well as the potential for future opportunities." said Yael Tamari, VP of US Operations, at a recent industry event, "and the addition of GEBA and IMPULS will only help to ensure our success. GEBA is known world-wide for using design and technology to create exclusive kitchen environments for discerning individuals. Personalization lies at the heart of GEBA with its wide range of details, accessories and finishes. Each GEBA kitchens is made to order to meet the exacting specifications of the client. IMPULS makes it possible to work within a budget without compromising style and design. IMPULS offers modern, creative and unique design possibilities for the entry level consumer or project specifier. Alno is available through architects, interior designers and selected kitchen specialists. For more information regarding ALNO, GEBA and IMPULS, please visit us at www.alno.com . Media Contact: mediaoffice@alno.com |
